Topknotch
Brand Design: Case Study 2
Brand Design: Case Study 2
Introduction
Topknotch Print, a prominent Canadian print and signage company based in southern Ontario. Specialising in large format signage and various marketing materials, Topknotch Print prides itself on more than just printing. Their commitment lies in helping clients tell their stories, representing ideas, hopes, and dreams through their work. The flying paper airplane motif is symbolic of this commitment and is deeply embedded in their mission statement. Despite its playful nature, Topknotch Print stands out from the competition due to its unwavering dedication to investing in top-notch equipment, skilled staff, and exceptional customer service.
Objective
The primary goal of the brand identity redesign for Topknotch Print was to maintain the essence of the original flying paper airplane motif while updating it in a more stylish and contemporary manner. The challenge was to incorporate the airplane motif more fluidly and naturally, ensuring it retained its playful nature while exuding professionalism. Additionally, the redesign aimed to enhance visibility through a meticulously chosen font that would provide a modern and complimentary twist to the overall brand image.
Design Process:
1. Conceptualisation: The redesign process began with a thorough understanding of Topknotch Print’s values and mission. The flying paper airplane motif, representing storytelling and commitment to customer success, was retained as the core element. The challenge was to evolve it into a more styled and fluid representation.
2. Symbol Refinement: The paper airplane was refined to have a more dynamic and natural position, injecting a sense of movement and modernity. The design team focused on maintaining the balance between playfulness and professionalism to align with Topknotch Print’s brand persona.
3. Colour Palette Enhancement: The existing color palette was evaluated, and subtle enhancements were made to ensure vibrancy and visual appeal. The new palette aimed to convey a sense of innovation and creativity while maintaining a connection with the company’s established identity.
4. Typeface Selection: Meticulous attention was given to choosing a font that not only increased visibility but also added a modern and complimentary twist to the overall design. The selected font seamlessly integrated with the refined paper airplane motif, creating a cohesive and contemporary look.
1. Conceptualisation: The redesign process began with a thorough understanding of Topknotch Print’s values and mission. The flying paper airplane motif, representing storytelling and commitment to customer success, was retained as the core element. The challenge was to evolve it into a more styled and fluid representation.
2. Symbol Refinement: The paper airplane was refined to have a more dynamic and natural position, injecting a sense of movement and modernity. The design team focused on maintaining the balance between playfulness and professionalism to align with Topknotch Print’s brand persona.
3. Colour Palette Enhancement: The existing color palette was evaluated, and subtle enhancements were made to ensure vibrancy and visual appeal. The new palette aimed to convey a sense of innovation and creativity while maintaining a connection with the company’s established identity.
4. Typeface Selection: Typeface Selection: Meticulous attention was given to choosing a font that not only increased visibility but also added a modern and complimentary twist to the overall design. The selected font seamlessly integrated with the refined paper airplane motif, creating a cohesive and contemporary look.
Implementation
The redesigned brand identity was implemented across all touchpoints, including business cards, stationery, marketing materials, and digital platforms. The rollout was carefully orchestrated to ensure a smooth transition while emphasizing the evolution of Topknotch Print's brand image.
Conclusion
The redesigned Topknotch Print brand identity successfully maintained the integrity of the original flying paper airplane motif while elevating it to a more sophisticated and modern level. The updated design resonates with the company's commitment to professionalism, customer service, and innovation. The refined symbol, enhanced colour palette, and thoughtfully selected font collectively contribute to a refreshed and impactful brand presence for Topknotch Print in the competitive print and signage industry.
Brand Design Case Studies
1. Farm Fayre
2. Topknotch Print
3.
Exchequer Software Ireland
